、在畫(huà)冊(cè)設(shè)計(jì)中的許多因素中，色彩是重要的組成部分之一，運(yùn)用恰當(dāng)?shù)纳剩梢允巩?huà)冊(cè)與主題與互應(yīng)，增強(qiáng)版面的視覺(jué)沖擊力，可以使讀者和畫(huà)冊(cè)所宣傳的產(chǎn)品產(chǎn)生共嗚、強(qiáng)化用戶(hù)心理感知力度，留給讀者更深刻的印象，傳達(dá)真實(shí)的產(chǎn)品宣傳效應(yīng)。
First, among many factors in album design, color is one of the important components. The use of appropriate color can make the album and theme correspond with each other, enhance the visual impact of the layout, make readers and the products advertised by the album have a common cry, strengthen users' psychological perception, leave readers a deeper impression and convey the most real product publicity effect.
第二、好的色彩搭配可以使讀者形成整體印象，更好的理解宣傳冊(cè)的作用，理想主題。就是需在設(shè)計(jì)人員在設(shè)計(jì)宣傳冊(cè)的時(shí)候，運(yùn)用顏色要注意整體統(tǒng)一，使其統(tǒng)一要考慮到色彩的色調(diào)，飽和度，色相等各類(lèi)因素，使其顏色能夠視覺(jué)統(tǒng)一，讓讀者形成整體宣傳冊(cè)視覺(jué)統(tǒng)一的感覺(jué)。所以設(shè)計(jì)師要把握好色調(diào)的運(yùn)用。
Second, good color matching can make readers form an overall impression, better understand the role of brochures and the ideal theme. When designers design brochures, they should pay attention to the overall unity of colors, and make them unified. Various factors such as color hue, saturation and color should be considered to make their colors visually unified, so that readers can form the feeling of visual unity of the overall brochures. Therefore, designers should grasp the use of color.
第三、色彩應(yīng)用與產(chǎn)品相匹配，在宣傳冊(cè)的設(shè)計(jì)過(guò)程中，設(shè)計(jì)師運(yùn)用產(chǎn)品的固有特性，選擇色彩進(jìn)行聯(lián)想或象征的色彩規(guī)定，向用戶(hù)傳達(dá)商品效果，宣傳冊(cè)設(shè)計(jì)過(guò)種中因其產(chǎn)品的不同性質(zhì)所選用的色彩也不一樣，例如食品類(lèi)、化妝品類(lèi)、藥品類(lèi)等等這些產(chǎn)品的宣傳冊(cè)在色彩運(yùn)用上就有較大的區(qū)別，食品類(lèi)往往是以比較亮的飽和色為主，給人一種干凈、清晰、容易產(chǎn)品味覺(jué)、有食欲效果；化妝品的宣傳冊(cè)給人較以高檔感覺(jué)，一般可以分為兩個(gè)顏色進(jìn)行設(shè)計(jì)，一種是較為飽和的深顏色，給人一種，向往的感覺(jué)，另一種則是干凈，白白凈凈的感覺(jué)，同樣也可以給人一種高檔、大氣的感覺(jué)。
Third, the color application matches the product. In the design process of the brochure, the designer uses the inherent characteristics of the product to select the color for association or symbolic color regulations to convey the commodity effect to the user. In the design of the brochure, the colors selected are also different due to the different nature of the product, such as food, cosmetics There are great differences in the use of color in the brochures of drugs and other products. Food is often dominated by bright saturated color, which gives people a clean, clear, easy product taste and appetite effect; Cosmetics brochures give people a high-grade feeling. Generally, they can be divided into two colors for design. One is a relatively saturated dark color, which gives people a noble and yearning feeling, and the other is a clean and white feeling. It can also give people a high-grade and big feeling.
第四、即要獨(dú)特又不要不失行業(yè)性質(zhì)，在宣傳冊(cè)的設(shè)計(jì)過(guò)程中，設(shè)計(jì)師要在可以表達(dá)產(chǎn)品信息、構(gòu)建整體統(tǒng)一的視覺(jué)期礎(chǔ)上，還要在運(yùn)用色彩時(shí)不應(yīng)以市面上的色彩雷同，如果產(chǎn)生雷同用戶(hù)可能已經(jīng)審美疲勞，從而也失去了新的品產(chǎn)興趣，所以在設(shè)計(jì)宣傳冊(cè)的時(shí)候，設(shè)計(jì)應(yīng)該打破常規(guī)色彩運(yùn)用限制，勇于探索，根據(jù)實(shí)際內(nèi)容設(shè)計(jì)出穎，有獨(dú)特氣質(zhì)的宣傳冊(cè)顏色色調(diào)，使產(chǎn)品在行業(yè)中標(biāo)新立異，有自己獨(dú)特的個(gè)性。這樣用戶(hù)看到產(chǎn)品宣傳冊(cè)時(shí)就會(huì)有新一不一樣的認(rèn)識(shí)，達(dá)到良好的視覺(jué)效果。
Fourth, it should be unique without losing the nature of the industry. In the design process of brochures, designers should not use the same colors in the market on the basis of expressing product information and building an overall unified visual period. If there are similar colors, users may have been aesthetic fatigue and lost new interest in products, so when designing brochures, The design should break through the restrictions on the use of conventional colors, have the courage to explore, and design the most novel and unique color tone of brochures according to the actual content, so that the products can win the bid in the industry and have their own unique personality. In this way, users will have a new and different understanding when they see the product brochure, so as to achieve good visual effect.
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