1、外表要美觀大方，顯得很大氣，讓人感觀上覺(jué)得很好?？赡苜M(fèi)用高一點(diǎn)，但效果是不容忽視的。
1. The appearance should be beautiful and generous, preferably appearing grand, making people feel good on the appearance. The cost may be higher, but the effect cannot be ignored.
2、要體現(xiàn)企業(yè)實(shí)力：樣本畫(huà)冊(cè)本來(lái)就是用來(lái)宣傳企業(yè)的，可以適當(dāng)?shù)娜ゴ蹬跻幌?，可以把企業(yè)要執(zhí)行、要研究發(fā)行產(chǎn)品先簡(jiǎn)單的介紹一下。當(dāng)然更重要的是要體現(xiàn)企業(yè)實(shí)力和前景。
2. To demonstrate the strength of the enterprise: The sample brochure is originally used to promote the enterprise, and can be appropriately praised. It can briefly introduce the products that the enterprise needs to execute and research and release. Of course, it is more important to reflect the strength and prospects of the enterprise.
3、樣本宣傳冊(cè)內(nèi)頁(yè)不要太多，太多內(nèi)頁(yè)人家看了會(huì)煩，保持在8-16頁(yè)是的。有精華部分，該有的工藝都介紹在上面，重復(fù)太多起不到效果。
3. Don't have too many inner pages in the sample brochure. If you have too many inner pages, you may get annoyed. It's best to keep them between 8 and 16 pages. There are essence parts, and all the necessary processes are introduced above. Too many repetitions will not have the effect.
4、增加信息量，如果企業(yè)在一些網(wǎng)站或者在媒體上做宣傳的話，那么要把貴公司在哪些大網(wǎng)站媒體做了網(wǎng)傳寫(xiě)上去，這樣有興趣也可以直接去網(wǎng)站或看到電視媒體的時(shí)候會(huì)對(duì)貴公司記憶深刻一點(diǎn)，這就達(dá)到了宣傳目的。
4. Increase the amount of information. If the company is promoting on some websites or media, it is necessary to write down which major websites and media your company has posted online. If you are interested, you can directly go to the website or watch TV media to have a deeper memory of your company, which achieves the purpose of promotion.
5、設(shè)計(jì)者可以采用一些直觀、明確、對(duì)沖擊力較強(qiáng)的文字和圖案，從而達(dá)到吸引人眼球的效果。企業(yè)畫(huà)冊(cè)制作的全過(guò)程，其實(shí)相當(dāng)于是提煉企業(yè)文化理念的全過(guò)程，而并非簡(jiǎn)易地疊加圖片文本。它是一本能給人藝術(shù)感染，打動(dòng)內(nèi)心需求的企業(yè)畫(huà)冊(cè)，不再是單調(diào)的文字和生硬的圖畫(huà)。
5. Designers can use intuitive, clear, and impactful text and patterns to achieve eye-catching effects. The entire process of creating a corporate brochure is actually equivalent to the entire process of refining corporate cultural concepts, rather than simply overlaying image text. It is a business brochure that instinctively infects people with art and touches their inner needs, no longer just monotonous text and rigid drawings.
6、在設(shè)計(jì)制作企業(yè)宣傳畫(huà)冊(cè)的時(shí)候，企業(yè)的文化的宣傳是不可缺的部分，文化將企業(yè)理念有效的傳遞消費(fèi)者，占領(lǐng)消費(fèi)者的心智。
6. When designing and producing corporate promotional brochures, the promotion of the company's brand culture is an indispensable part. Brand culture effectively conveys the company's brand concept to consumers and occupies their minds.
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